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The challenge.

nākd., a Lotus Bakeries brand that makes natural snacks, was looking for a cool idea for their new in-store activation in Belgium. Why? They were a bit fed up with the bigger players not moving fast enough! And at Castaar, we know a thing or two about working fast, of course!

What did we do?


From creative concept to production, we came up with a 360° cross-media idea, introducing consumers to nākd, a raw bar made of natural ingredients without any additives. We especially highlighted the ingredients themselves, through a key visual and a contest.

The goal? To encourage buyers to try nākd and participate in the contest by means of displays, wobblers, floor stickers, shelf dividers and so much more. How? On the contest platform https://www.nakd-checkyoursnack.com, which we designed and developed, consumers could enter the barcode of their purchased pack of nākd. bars and had to guess which ingredients the bar is made of. If they guessed correctly, they could win a weekend in nature, in partnership with Cabiner. Cabiner offers off-grid overnight stays in the middle of nature in order to connect people with nature. Something that fits perfectly with nākd’s vision and values.

And euh… they liked our idea so much that we’ll also launch it in the Netherlands!

Strategy / Advertising campaign / Conceptualization / Creative copywriting

Graphic design

We designed a nutty key visual for the ‘Check your snack’ campaign! The image was then carried out in just about all POS material, from wobblers and displays to floor stickers and shelf dividers! And it didn’t end there! We also developed a lot of printed materials such as letters and envelopes, gift boxes and various advertisements, and we helped shape the contest platform!

Key visual / Advertising / Print / POS material / Packaging / Digital design / UX design / Content design


And what about the production of all that POS and printed material? We did that too, of course! We took care of the production of the floor stickers and the wobblers, as well as the letters, envelopes and the gift boxes, which were completely custom-made! Fancy, right?

Printing / POS material / Signage / Promotional material / Store decoration / Stickers


The key visual was also implemented online! We not only used it on the contest platform, which we developed, but also in the various online banners for the participating supermarkets! Did you check your snack?

Google analytics / SEO / Copywriting / Content creation / Community management / Website maintenance / Domain name / Web hosting / Customer journey / UX-UI design / Photography