logo batibouw

The challenge.

Batibouw, the biggest construction, renovation and design fair in Belgium was looking for an agency that could help them out with the launch of a campaign to mark the 61st edition of the fair.

What did we do?


Batibouw is the perfect place for professionals and individuals who want to build or renovate their business or home! That’s why we launched the #alleeKevin campaign, a nod to all the clumsy people in this world who know little to nothing about construction or renovation and for whom Batibouw is the place to be for inspiration. So we took care of the campaign rollout in print, online, offline, a shoot, and some TV and radio spots!

Strategy / Advertising campaign / Concept creation / Storytelling / TV campaigns / Radio campaigns / Videography

Listen to the radio spots here


Clumpsy people can also be found on social media so it went without saying that we played out the #alleeKevin campaign on social as well, using static images, carousels and gifs!

Video marketing / Content creation / Social media strategy / Photography

Castaar is a young and above all passionate company. Together, we wanted to move away from the traditional and launch something completely different. After the first round of concepts, we immediately knew we had contacted the right advertising agency. They were right! Thx guys, we had fun!