The challenge.

Rolex, the Swiss luxury watch brand, was looking for a partner for the launch of their Royal Watch Collection who could serve up some royal advertisements in no time. Well hello there!

What did we do?


Our royal task was to first define a strategy and then come up with a creative concept! And wham, the concept ‘The Royal Watch that makes you a real king or queen (well, almost)’ was born. We not only came up with the design of a series of online and offline ads but also provided the rollout across Europe!

Strategy / Brand strategy / Advertising campaigns / Creative copywriting / Stunts / …

We don’t advertise as much as other brands. The search for the right agency was not an easy task therefore. After several conversations with different agencies, Castaar stood out. It was the smallest agency but what a success the campaign was!