“Ask a child to draw a car and he will draw it red” but we drew it black, white, red… Ferrari wanted to give their race truck a makeover and you didn’t have to ask us twice!
Adding some colour to a white canvas (read: race truck) from Ferrari? Hell yes! We worked out various designs, ranging from cartoon drawings to real racing models from different angles, from subtle to very bold… But the choice was quickly made: they chose a line drawing of the racing model they were going to use. We based our design on pictures and technical drawings to show the model at a realistic size. In terms of colour, we chose sober black with bright red details (which recur in their logo).
Key Visual / Illustrations / Lettering / Photography
Not only were we responsible for the design, but we were also asked to bring it to life! Production and placement? Check! And that’s not the only thing we did. We also fixed the design on black textiles. Something our little sis’ Stiksel took care of! Fancy, right? More to come…
Lettering / Textile Printing
Lorem Ipsum is slechts een proeftekst uit het drukkerij- en zetterijwezen. Lorem Ipsum is de standaard proeftekst in deze bedrijfstak sinds de 16e eeuw, toen een onbekende drukker een zethaak met letters nam en ze door elkaar husselde om een font-catalogus te maken.
KNTXT - Charlotte de Witte
