old logo

The challenge.

All we need, is a good dose of Nino Seafood… Nino Seafood is a retailer and wholesaler of fish, seafood and shellfish, known in Ninove and the surrounding areas. After more than 40 years, it was time to give their logo a refresh. As we like to embrace uncharted waters, we were more than happy to sink our teeth into this challenge!

What did we do?

Graphic design

Our job? Work out a new branding that stands out and in which the specialities, i.e. fish, seafood and shellfish, are clearly visible.  Preferably also with a nod to the old, typical American Diner. What started as a logo with 3 illustrations, soon ended up as a logo with 8 illustrations (mussel, lobster, tuna, crab, mate, oyster, octupus and scampi). The font, colours and shape of the logo frame were given an American touch. Afterwards, we also designed all kinds of other printed matter such as business cards, posters and end-of-year order brochures, all in line with the new branding!

Logo / Branding / Rebranding / Corporate identity / Corporate identity guide / Advertising / Printing / Occasional printing / Illustrations / Signage / Facade advertising / Building decoration / Car wrapping / Motion design / Digital design / Textile personalization / Gadgets / …


A new branding also means new building decoration! So, we provided a large facade banner and a totem on the street side, and produced all kinds of printed matter. Our little sister Stiksel also gave the staff a new look. Workwear, t-shirts, polo shirts, fleeces, jackets, fishermen’s hats… They did it all! But it didn’t stop there: Stiksel may now also provide seasonal, personalised clothing such as clothing for Mother’s Day, the start of the mussel season…

Printing / Occasional printing / Signage / Facade advertising / Advertising sign / Totem / Building decoration / Lettering / Car wrapping / Stickers / Banner / Textile printing / …


Of course, the new logo also had to have an impact online! So, we also worked on an animation video highlighting the new branding as well as the values of Nino Seafood! Fancy some seafood?

Videomarketing / E-mailsignature / …

We hebben de afgelopen tijd met veel plezier samengewerkt met Castaar aan verschillende projecten voor Nino Seafood, en we zijn super tevreden met het resultaat. Ze hebben ons geholpen ons oude logo om te toveren tot een prachtig nieuw ontwerp dat echt bij ons past. Daarnaast hebben ze ook nieuwe affiches voor ons gemaakt, de bestickering van onze koelwagens geregeld, en zelfs onze mosseletiketten ontworpen. Hun oog voor detail en toewijding om onze visie waar te maken, is in alles wat ze doen te zien. Via stiksel hebben we ook nieuwe bedrijfskleding laten maken, wat onze uitstraling nog professioneler maakt. Onze ervaring met Castaar is echt top. Hun professionaliteit, creativiteit en betrouwbaarheid maken hen de perfecte partner voor ons bedrijf en we kijken ernaar uit om in de toekomst nog veel meer samen te werken.